Porsche is an attractive employer for people with ambitious dreams and is expressing this in its new employer branding campaign “Dream Job Porsche”.
The campaign testimonials are diverse employees of the company, who provide personal insights into the dreams that drive them. The image motifs and video spots are implemented in the style of collages.
Client: Porsche
Agency: Scholz & Friends, Berlin
Creative Direction: Mirjam Kundt, Wulf Rechtacek, Susanna Fill
Art Direction: Annabelle Marschall, Sandra Schrecke, Anneke Wulf
Art Intern: Henry Steffen, Viktoriia Yemets
Copywriters: Lena Klockenbring, Jasmin Krausch
Motion Design: Christoph Henschel, Jürgen Krugsperger
Film and Edit: Frederic Engelhardt, Daniel Klessig