among other projects one of the Bronce Effi winners 2023 in the category Evergreen.
Client: toom Baumarkt
Agency: Scholz & Friends, Berlin
Creative Direction: Mirjam Kundt, Wulf Rechtacek
Art Direction: Sandra Schrecke, Jonas Weber, Anneke Wulf
Copywriter: Lena Klockenbring
2019 the Belohnbier was invented to give hardworking people a treat after their DIY-Projects. It became viral in Germany and was now redesigned for the 3rd time. This time it has an alcoholfree compagnion and very famous testimonials to present it.
Cheers!