The Belohnbier by toom (2021 Edition)

among other projects one of the Bronce Effi winners 2023 in the category Evergreen.


Client: toom Baumarkt

Agency: Scholz & Friends, Berlin


Creative Direction: Mirjam Kundt, Wulf Rechtacek

Art Direction: Sandra Schrecke, Jonas Weber, Anneke Wulf

Copywriter: Lena Klockenbring


3rd redesign of
the Belohnbier

2019 the Belohnbier was invented to give hardworking people a treat after their DIY-Projects. It became viral in Germany and was now redesigned for the 3rd time. This time it has an alcoholfree compagnion and very famous testimonials to present it.

Cheers!