Applying for a job at McDonald’s with just one scan is now as easy as ordering a Big Mac® and solves two problems: the inhibitions of people who often fail to apply because of complicated processes and the severe shortage of staff at McDonald's.
Client: McDonald’s Deutschland LLC, München
Agency: Scholz & Friends, Berlin
Creative Direction: Mirjam Kundt, Wulf Rechtacek,
Art Direction: Sandra Schrecke, Annabelle Marschall, Anneke Wulf
Art Interns: Sarah Weinberger, Viktoriia Yemets
Copywriters: Lena Klockenbring, Jasmin Krausch
