Porsche offers internal training opportunities and retraining for its employees under the term Workforce Transformation. To represent the transformation in an image, we used the Porsche colors to represent the change the person is going through.
Client: Porsche Germany
Agency: Scholz & Friends, Berlin
Creative Direction: Mirjam Kundt, Wulf Rechtacek
Art Direction: Anneke Wulf, Sarah Weinberger, Annabelle Marschall, Sandra Schrecke
Copywriter: Lena Klockenbring, Jasmin Krausch
