Shortlisted at Cannes Lions Award 2021
Client: McDonald’s Deutschland
Agency: Scholz&Friends Berlin
Chief Creative Officer: Matthias Spaetgens,
Managing Creative Director: Robert Krause
Creative Director, Copywriter: Anke Roell
Creative Director, Art Director: Wulf Rechtacek
Graphic Designer, Photographer: Anneke Wulf
For the new €2.22-Big Mac Offer, we layered the exact amount of coins of €2.22 in shape of a Big Mac.
